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What does is meant to live with authenticity? We live in a world where it's easy to get swept up in the conformity of life. In fact, I would argue that's exactly what society at large drives us towards, is conformity. From the time we enter school, until we join the workplace, we're taught how to follow instructions, achieve good grades, to get a good job and buy the house, pay the taxes, etc. In the history of the world, thinking differently from others has been considered